PREMIERE: Karmel Jäger's new music video 'Your Love'
Sydney electronic producer, DJ and songwriter Karmel Jäger recently released the EP Your Love and today the music video for the title track premieres exclusively on Women In Pop.
An ethereal, trance-y, house track that evokes the sounds of the 1990s club scene as well as today’s electronica, it is about the feeling of “being so in love you feel like you don't have any control over yourself anymore.”
The music video has a skateboarding theme and Jäger wanted to capture the otherworldly feel of the song in the video. "I really wanted this video to match the feel of the song… dreamy and hopeful, full of excitement and possibility…that feeling of being in love,” she says. “I took up skating during the lockdowns of 2020, and I wanted to include this element in the video as well, so the concept of being in love with a skater just seemed to make sense for the video! Being in love is the best feeling, like being in a dream, and I wanted this video to feel a bit like that."
With a background as a classical singer, and now releasing electro music, Jäger is an artist who finds it difficult to stick to one genre. Her DJ sets include everything from R&B to techno and this versatility shines through in her music, which is sometimes uplifting, sometimes melancholic but always a joy.
Before its general release, watch the video for ‘Your Love’ today exclusively on Women In Pop below!
